Social Media Policy


As So Brave grows in terms of our reach to stakeholders in the young women living with breast cancer space and with our brand recognition, we hope that every day people discuss, debate and embrace our brand and purpose with online conversations. We recognize the vital importance of participating in these online conversations and are committed to ensuring that we participate in online social media in accordance with our values and social media tenets.

The Social Media Policy has been developed to empower all our stakeholders (staff, volunteers, So Brave Ambassadors and others associated with So Brave) to participate in online communications, represent So Brave, and share the inspirational, optimistic and positive spirit of our organisation. Whether or not you specifically reference or discuss your work or interaction with So Brave, your participation on social media platforms is a reflection on So Brave.

So Brave Social Media Values

So Brave adheres strongly to its core values in the online social media community, and we expect the same commitment from all our staff and representatives. Any deviation from these commitments may be subject to disciplinary review or other appropriate action.

RESPECT We appreciate that every breast cancer diagnosis is personal and respect our Model’s privacy, body, modesty and story.
INTEGRITY We do what we say we are going to do, tell the truth and we are open and honest to everyone who deals with us. Through our integrity we build trust which is the basis of us contributing to breast health outcomes.
CREATIVITY We embrace an innovative and creative approach to fundraising that makes us unique.
COURAGE We are SO BRAVE. Strong in the face of the unknown. Believing in yourself, trusting in others around you and standing up for what you believe in. We are not afraid to be vulnerable and ask for help.  Trusting the process.
COLLABORATION Making connections to empower. The whole is made better by the sum of its parts. We are united in our desire to see change.


The Five Core Tenets of So Brave in the Online Social Media Community

1. Transparency in every social media engagement. So Brave does not condone manipulating the social media flow by creating “fake” destinations and posts designed to mislead followers and control a conversation. Every Web site, “fan page”, or other online destination that is ultimately controlled by So Brave must make that fact known to users and must be authorized according to applicable internal protocols in order to track and monitor So Brave’s online presence. We also require bloggers and social media influencers to disclose to their readers when we’re associating with them and we need to monitor whether they are complying with this requirement.

2. Protection of our employees and stakeholder’s privacy. This means that we should be conscientious regarding any Personally Identifiable Information (PII) that we collect, including how we collect, store, use, or share that PII, all of which should be done pursuant to applicable Privacy Policies, laws and IT policies. Protect information!

3. Respect of copyrights, trademarks, rights of publicity, and other third‐party rights in the online social media space, including with regard to user‐generated content. So make informed, appropriate decisions. So Brave will always follow the law and follow the code of conduct.

4. Responsibility in our use of technology. We will not use or align So Brave with any organizations or Web sites that deploy the use of excessive tracking software, adware, malware or spyware.

5. Utilization of best practices, listening to the online community, and compliance with applicable regulations to ensure that these Online Social Media Principles remain current and reflect the most up-to-date and appropriate standards of behaviour.


General rules of engagement

1. Disclose and be transparent: When you talk about So Brave on social media, if an employee, you should disclose that you work for So Brave; if you are a stakeholder of any kind, you should disclose your affiliation with So Brave.

2. Hashtags: In order to provide recognition to So Brave’s Mission, we regularly use the following hashtags on our social media posts in order to draw focus to our work – #sobraveproject #sobrave #feelitonthefifth #breastaware and #youngwomengetbreastcancertoo . We encourage you to use these in your posts and to tag @sobraveofficial.

3. Protect: Take care to protect both So Brave and yourself.

4. You are responsible for your actions: Be conscious when mixing your business and personal lives. Online, your personal and business personas are likely to intersect. So Brave respects the free speech rights of all of its stakeholders, but you must remember that supporters, colleagues and others in your network often have access to the online content you post. Keep this in mind when publishing information online that can be seen by more than friends and family and know that information originally intended just for friends and family can be forwarded on.

5. Be responsible: Clarify that your opinions are your own. Don’t speak on behalf of So Brave if you aren’t giving an official So Brave response and be sure your audience knows the difference.

6. Be respectful at all times: So brave will not tolerate discrimination, bullying, or any activity that is illegal.

7. When in doubt, do not post.

So Brave Model Ambassadors

So Brave recognises and supports Model Ambassadors connecting both online and offline. Guidelines for socialising in an electronic world are the same as the So Brave values and policies SBMAs are expected to follow, whether on social media, talking with sponsors or running an event. This policy applies to both official So Brave social media and personal use as it relates to So Brave.

Model Ambassadors are encouraged to repost and share images from So Brave’s social media channels, on the proviso that these are to be shared in their complete form, not cropped or reformatted, particularly not to remove the So Brave logo in any way.

NB: Model Ambassadors are not to directly approach photographers directly to request access to photos or use any images provided through the So Brave Image Release agreement on their social media, as they are explicitly for private use only.


Failure to adhere to this policy could lead to:

1. Your role with So Brave being terminated.

2. Losing supporters and therefore donations to So Brave’s mission including to Breast Cancer research.

3. Severe breaches may face legal intervention.

 Document governance

 Title: Social Media Policy
 Approved by: So Brave Limited Board
 Periodicity of review: Annually, unless otherwise required
 Approved: October 2020